Welcome to the
Zealot website.
We help you identify and measure the drivers of customer loyalty. With further analysis and modelling, we identify where your company’s resource may be best focused to strengthen this loyalty while helping you to identify and influence those who have the most impact on your customers’ attitudes and behaviours towards your brand.
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Customer Experience
Monitor your front-line execution performance.
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Customer Loyalty
Evaluate the drivers of attitudes and behaviours towards your brand.
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Word of Mouth
Identify and engage your brand's key influencers.
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Written by Web master
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Wednesday, 12 May 2004 |
"The difference is simple - senior involvement from start to finish, a professional and robust approach and the experience and skills to workshop a report's findings into an agreed action plan - all in all we couldn't have wanted for more."
Asia Pacific Consumer Insights Manager - Global Leader in Electrical Home Products.
"I have found the Zealot approach a highly valuable process. Zealot has given us an added dimension to help us shape our customer strategy. They have been extremely professional throughout and their final report and presentation incorporated a lot of value add. We look forward to a long term relationship."
Commercial Director - Fortune 500 Company - fmcg
"Zealot is one of the most professional groups I have worked with. Their attention to detail and getting it right at the front end was one of the contributing factors to the success of our project. I particularly liked the presentation of the data using the Zealot model, classifying our customers according to their loyalty - behaviour and affiliation. This has provided us with excellent information on which to move forward with our sales strategy."
Project Manager Marketing & Sales - Global Building Products Business
"Thanks again for your service. The Zealot candidates (Shapers) are great! Look forward to a long term business relationship."
MD - Australian Media Business
"Zealot has enabled us to refocus our sales team on the issues that are most important to the customer. It showed us that we were spending a lot of time and effort on things that the customer was less concerned about and as a result, under performing on some of the key elements needed to maintain a positive relationship with the customer"
Business Analyst - Steel Building Products Group
"Paul (MD Zealot) has a keen intellect and has insights light-years ahead of other marketers. He is one of the most professional, friendly and approachable people I have worked with"
Digital Media Buyer - Global Media Business (NYSE listed)
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Written by Paul Francis
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Wednesday, 12 May 2004 |
Some customers are more valuable than others but many brand owners rationalise ‘value’ only in terms of consumption, cost to serve and the resulting direct profit a customer or consumer represents.
At Zealot we think of customer value not only as a function of direct profit contribution, but also as a function of the impact a customer may have on others who may wish to purchase your brand.
There is nothing more valuable to your brand than a personal recommendation and conversely nothing more damaging than those who actively detract others from your brand. And the more influence the individual or corporation has in your market place the greater that potential for good or damage can be.
Knowing who and how many ‘Advocates’ or ‘Detractors’ there are in your customer base or consumer target market and how much impact they may have on your brand, is highly valuable information.
At Zealot we provide the means for quantifying your customer loyalty and degree of impact they may have on your target market – vital for developing the right sales and marketing strategies for your brand.
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Written by Paul Francis
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Tuesday, 13 September 2005 |
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Zealot quantifies loyalty by measuring the way your customers feel and behave towards your brand. Our unique approach identifies and measures the underlying drivers of loyalty to your brand so you can focus on the drivers which will have the greatest impact. |
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Written by Paul Francis
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Tuesday, 13 September 2005 |
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Zealot employs a unique methodology to identify people within your target market who have the greatest potential to be effective advocates for your brand. Zealot's Impact Capital measurement is a way of quantifying the level of influence that a person can have on those considering adoption of your brand. People with high Impact Capital are called Shapers.
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