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Social Capital and the Network Effect (PDF) Diffusion of Innovation The Strength of Weak Ties: A Network Theory Revisited Current Research in Social Network Theory Social Network (Wikipedia) Favourite Web Site   (1) Gaping Void Word of Mouth Marketing   (7) Word of Mouth 101 - An Introduction to Word of Mouth Understanding the role of WOM within the Brand Experience (PDF) Leveraging Traditional Tools for a WOM Campaign (PDF) The Womnibus Word of Mouth with your Customers (PDF) Measuring Word of Mouth Today (PDF) Why you can't measure WOM by Standard Methods (PDF) Word of Mouth Marketing - Examples   (9) KahDo Ikarma Matchstick BuzzMachine Peersuasion StartSampling BzzAgent Tremor Heineken Music Greenroom Consumer Generated Media - Discussion   (9) Making Brand Conversations Real, Relevant & Repeatable Building Brands without Mass Media (PDF) The Pocket Guide to Consumer Generated Media Consumer-Generated Media: The Age of Engagement The Power of Social Networks (and Blogs) to Stimulate Social Change The Value of Managed WOM Programs The word on Word of Mouth (PDF) Consumer Generated Media (CGM) 101 Measuring Word of Mouth Diffusion Modelling   (5) Social Capital and the Network Effect (PDF) Diffusion of Innovation The Strength of Weak Ties: A Network Theory Revisited Current Research in Social Network Theory Social Network (Wikipedia) Consumer Generated Media - Tracking   (3) How to Analyze Consumer Generated Media Technorati Blogpulse Getting Noticed   (3) The Michael Alan Group Lease Your Body Brand Identity Customer Experience - Payback   (4) Understanding Why Companies Operate at the Head of the Pack Customer Service Trumps Price The Employee-Customer-Profit Chain at Sears Bringing Sears Into the New World Brand Love   (1) Lovemarks