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Word of Mouth   "Brands get reinforced by advertising but they get built by grassroots adoption and word of mouth" Marc Andreessen (Opsware Inc.)

Word of mouth (WOM) has the power to transform a market place. It can change attitudes, stimulate trial and impact purchasing behaviour. Why? - Because WOM is personal, authentic and believable. "Companies that stimulate high levels of positive word of mouth in their markets grow fast, whilst those that don’t, stagnate” Reichheld - HBR Stimulating Word of Mouth Activating positive word of mouth is usually about delivering an  experience which exceeds customer expectation. Really creative advertising, unique products or outstanding service may be word of mouth catalysts, because they deliver this extraordinary experience to their target. By targeting these experiences to the right audience, marketers can help accelerate this word of mouth effect. Zealot’s role  is to help clients identify and engage those who have the most potential (Shapers) to communicate the brand message to others. By engaging these influencers, marketers can experience a multiplier effect which may accelerate diffusion of their brand - particularly where new products and services are involved. "Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics ... Look at the world around you ... With the slightest push - in the right place - it can be tipped"  Malcolm Gladwell. The Tipping Point. We have developed a unique approach for identifying these people, using proven social research principles and can help you identify those who are most likely to be the influencers (Shapers) of your brand within your defined target market. With the right motivation these Shapers can become highly involved , not only in telling others about your brand but also providing you with valuable feedback which can be used to improve your design and marketing efforts.. We help you build positive word of mouth in your target market by identifing and engaging your brand's Shapers Zealot is expert in identifying the influencers who have the most impact on your target market and facilitating ways for you to engage with them.  Our approach involves ... Identifying your target market influencers based on their connectivity, impact and relevance to your target market. Helping you design the propositions which will motivate your influencers to spread positive word of mouth about your brand. Monitoring your brand influencers opinions through blog and forum tracking or directly engaging with them through web based panels. Checklist Is your product or service suited to a word of mouth marketing campaign? Read more Shapers People receive and make recommendations every day, but some people are better at it than others.Shapers are people whose opinion your target market respects and who have the most potential to influence the success or failure of your brand. Read more.