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Word of Mouth   "Brands get reinforced by advertising but they get built by grassroots adoption and word of mouth" Marc Andreessen (Opsware Inc.)

Seeding Checklist - Assessing you Product Is your product or service suited to a word of mouth marketing campaign? We have found the following (adapted) checklist from Connected Marketing - Kirby and Marsden to be a useful guide. To best assess  whether your product is likely to benefit from a word of mouth marketing campaign simply ask yourself this question ... On a scale of 1-10 how likley is it that you would recommend this product or service to your friends , family or colleauges? (products with scores of 8+ are likely to benefit from a campaign) If 8+ to the above then apply the following checklist to your proposed campaign ... The right products? Offering something new? Offering something better? Something which can be sampled easily? Targeting the right people? Identified the right target market and Shapers? Seeding to enough Shapers in that target market? Sampling in a way which appeals to and motivates Shapers?  The right actions? Shaper trial involve exclusive 'Get it First' sampling? Giving Shapers a say in our marketing? Seeding trial gives Shapers an 'inside scoop'? .